專案背景與設計概念說明
Torre della Pagliazza 被認為是佛羅倫斯現存最古老的建築之一,其歷史可追溯至拜占庭時期,並帶有更早的羅馬淵源。如今,這座古塔已成為 Brunelleschi Hotel 的一部分,地下一層設有考古博物館,展示出土的羅馬浴場遺址,以及可追溯至 4 至 5 世紀的陶瓷文物,使其成為佛羅倫斯唯一以圓頂陶瓷為主題的博物館。
Logo 的設計靈感源自博物館內的陶瓷展品與建築本身的圓頂結構,並以此作為主要造型語彙。字體部分選擇襯線字體作為 Logo 的核心元素,呼應其悠久的歷史背景。襯線字源自古羅馬時期的碑刻用字,能有效傳達出傳統、典雅與歷史厚度的視覺感受,與建築與博物館的文化底蘊相互呼應。
Considered as one of the oldest surviving structures in Florence, Torre della Pagliazza dates back to Byzantine times but also has roman roots. Today, the tower, now part of the hotel “Brunelleschi”, houses an archeological museum in its basement floor containing excavated ruins of a Roman bath as well as ceramics dating back to the 4th and 5th century.
Part of the inspiration of my logo comes from the ceramic exhibits in the museum, and the serif font is the main font of the logo. The serif font has a long history. It is used for inscriptions in ancient Rome, express the traditional and elegant .
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